IPC Media

I am going to be looking at a media company IPC, fulfulling AO2, and also AO4. IPC is another media company, however unlike Bauer these are part of a conglomerate media company, as they are owned by Time.Inc, who are owned by Time Warner. IPC is broken into 5 sections. It is estimated that over 26 million UK adults read an IPC magazine. IPC publish 80 magazine, these include, TV guides, Music, Womans Magazines (Beauty, Fashion and life), Home, Mens Magazine, Sport, Celebrity news and also Hobbies.

However I will be looking at the Music magazines that IPC produce.

Uncut is a music magazine which looks at music and film, focusing on both new and old (classics). It is a monthly magazine and its circulation is around 91,028. It is sold in any English speaking place around the world. The magazine has recently lowered the amount of information that is featured on films. Over the years they have featured 'icons' on their cover, including John Lennon, Jimmy Page, Queen and Led Zeppelin.

Its audience is mainly for an older generation, to those who were, and are fans of more classic rock, such as Led Zeppelin.
Uncut also have a website, advertisements from this can help to sell the magazine.

Guitar & Bass is clearly for those who are learning, or play either guitar or bass. Within the magazine they have techniques, tests and also feature interviews and lessons from guitar legends, past, present and also the people Guitar & Bass see to be successful in the future.

The audience for this magazine would be any age, it would depend entirely on hobbies, in this case playing the guitar or bass.

NME is one of the best selling music magazines in the world, and also one of the most respected. The first issue was published in 1952 and since then has won awards, made its own award ceremonies - hence NME Awards every year. They deliver contempory music news. NME also has its own site, and gets millions of views every month. The magazine sells 56,284 every week, as it is a weekly magazine. NME also do their own tours - like Kerrang!

NME appeals to a wide audience, however the main audiences being 16-24, and going into the 24-36 (maybe above this). Its audience also defines itself to those who listen to rock music. NME mainly interview and review indie bands, making this magazine mainly cater for an audience that listen to indie rock music.

Because NME is such a popular magazine, it has its own website, and its own TV Programme, this helps it promote itself as it is a cross/multi media company. NME also uses its own magazines to promote things such as the tour, as will other magazine such as Kerrang!