IPC Media

I am going to be looking at a media company IPC, fulfulling AO2, and also AO4. IPC is another media company, however unlike Bauer these are part of a conglomerate media company, as they are owned by Time.Inc, who are owned by Time Warner. IPC is broken into 5 sections. It is estimated that over 26 million UK adults read an IPC magazine. IPC publish 80 magazine, these include, TV guides, Music, Womans Magazines (Beauty, Fashion and life), Home, Mens Magazine, Sport, Celebrity news and also Hobbies.

However I will be looking at the Music magazines that IPC produce.

Uncut is a music magazine which looks at music and film, focusing on both new and old (classics). It is a monthly magazine and its circulation is around 91,028. It is sold in any English speaking place around the world. The magazine has recently lowered the amount of information that is featured on films. Over the years they have featured 'icons' on their cover, including John Lennon, Jimmy Page, Queen and Led Zeppelin.

Its audience is mainly for an older generation, to those who were, and are fans of more classic rock, such as Led Zeppelin.
Uncut also have a website, advertisements from this can help to sell the magazine.

Guitar & Bass is clearly for those who are learning, or play either guitar or bass. Within the magazine they have techniques, tests and also feature interviews and lessons from guitar legends, past, present and also the people Guitar & Bass see to be successful in the future.

The audience for this magazine would be any age, it would depend entirely on hobbies, in this case playing the guitar or bass.

NME is one of the best selling music magazines in the world, and also one of the most respected. The first issue was published in 1952 and since then has won awards, made its own award ceremonies - hence NME Awards every year. They deliver contempory music news. NME also has its own site, and gets millions of views every month. The magazine sells 56,284 every week, as it is a weekly magazine. NME also do their own tours - like Kerrang!

NME appeals to a wide audience, however the main audiences being 16-24, and going into the 24-36 (maybe above this). Its audience also defines itself to those who listen to rock music. NME mainly interview and review indie bands, making this magazine mainly cater for an audience that listen to indie rock music.

Because NME is such a popular magazine, it has its own website, and its own TV Programme, this helps it promote itself as it is a cross/multi media company. NME also uses its own magazines to promote things such as the tour, as will other magazine such as Kerrang!

Bauer

I am going to analyse the media company called Bauer, fulfilling Ao2. Bauer publish many kinds of magazines, which fall into categories of woman's magazines (which also have other sub genres), mens magazines, film, puzzles, specialist (hobbies), TV listings, and fashion magazines. Bauer is an independent company. They publish both niche and mainstream magazines, this is because they produce such a wide range of magazines. I am going to look at the music magazines that Bauer publish.

Kerrang! is a multi-platform music news business, their platforms being Radio, TV Channel (music videos), a website, and of course the magazine.They specialise the more alternative music scene, making this a more niche magazine. The audiences for the magazine is described by Bauer as;


'Individually minded, independent of thought and musically experienced, an audience defined by
attitude, passion and loyalty.'


However the audiences for Kerrang! are mainly in the 16-24 category, although the magazine aims itself at a more specific audience, being those that listen to rock music. This is not only from the bands they feature, but because of the advertisements, such as the fashion for 'individual' people dressing in a 'rock' style. Also they advertise sexual health, such as condoms and how to look after yourself, this indicates that teenagers will be reading it.Kerrang! is also the leading weekly music magazine, its sales are 52, 272. Kerrang! also has a strong online, TV and radio 'presence' from rock fans. Kerrang! is still a flagship brand, and also selling out tours, with the 'Kerrang Tour' every year.

Because Kerrang! has much a wide range of media, it makes it much easier for them to sell themselves, as each media product can promote each other. For example, The radio could announce the magazine, a person listening to this could buy the magazine, and see an advertisement for a tour. Then from this 3 medias have been used.

Q launched in 1986. Every month Q has the best selling and also legendary bands and artists interviewed, making it the UKs best selling monthly magazine. It is a very popular magazine and sells very well with adults ages 24-36. Q also has a radio station, a television channel, the website and also Q awards. Q describes its audiences to be;

'Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.'

Q sells around 103,017 per month, its circulation leads it to be the best selling monthly music magazine in the UK and the rest of Europe.

MOJO is once again a magazine that aims its work towards an audience of 24-36, they are very much like Q in the sense they feature legendery bands and artists, however MOJO's features do date alot further back, for example using Northern Soul music right to rock and alturnative music. MOJO also goes into alot of depth with the music. However their platforms are not as wide spread as Q and Kerrang!, as they only have a magazine and a website. Q describe their audiences as;

'Discerning and passionate music aficionados, the MOJO audience is predominately male (72%) and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.'

MOJO is second to Q with its circulation at 100,507. However Q and MOJO together hold 37% of music magazine sales. MOJO also produces a high quality of journalism and photography.

College Magazine Cover And Contents

These are my final products, the front cover and also my contents page, by creating these and producing my own media work, this meaning that i have fulfilled AO1, 2 and 3.

Images I decided not to use

The above are some images that i decided were not suitable to use for my front cover, either for the shot that it is or because the eye direction and background, these images also show my understanding for AO3.

Using Photoshop

The above video shows me opening a blank file on Photoshop, and then uploading a new image. This is fulfilling AO2, 3 and 4.